About
Lead Product Designer, and mentor.
Enthusiastic about photography, books, painting, accessibility, and anthropology.
Work Experience
• Co-led product and design strategy with Lead Product Manager and Lead Tech to achieve Segment OKRs.
• Fully owned and led initiatives with PM towards a high impact on business and Segment OKRs by collaborating with various teams.
• Led workshops, and design sessions and revamped design documentation to enable effective collaboration between Design, Engineers, and PMs.
• Worked on secondary initiatives and products to ensure business decisions fulfill user needs.
• Mentored other designers and introduced design rituals to promote collaboration and knowledge sharing.
• Revamped core business Car-sales application for Volkswagen dealership with design and business strategy
• Designed conceptual future connectivity between cars, and smartphones
• Design team Lisbon – recruitment, onboarding, rituals, and design principles
• Hiring, Recruitment, and design onboarding of 6 designers in Berlin
• Creation of Berlin office corporate identity
• Design Lead on Horizontal/chapter in cross-collaboration labs of Volkswagen leading initiates for user and design-centric methodologies in the company
• Leveraged extensive expertise to work with a diverse range of digital products and services
• Designed WebApps, iOS apps, and websites for a predominantly American clientele
• Facilitated productive client collaboration through video conferences and weekly presentations
• Demonstrated a steadfast commitment to delivering well-planned and highly desirable solutions
• Skillfully distilled short briefs into complex, user-centered solutions, with an unwavering focus on achieving excellence in all developed products and services.
• Developed branding project for Santa Casa da Misericordia de Lisboa to create a social hub in Lisbon
• Conducted research, interviews, and analysis to identify brand's voice, motto, and visual identity
• Designed proposal for Casa do Impacto to represent social entrepreneurship and encompass all future players and projects
• Developed inclusive wayfinding system with bilingual words, braille alphabet, and ColorADD system
• Presented final brand proposal and signature (Where we share causes) at final presentation; proud to have participated as UX and Branding designer
• Specialized in developing branding identities, leading graphic projects, managing social networks, and designing user-friendly websites based on wireframes and information architecture
• Used Design thinking methods, including empathy and SWOT analysis, to understand customer needs and create concrete branding strategies for real results
Volunteering
Experienced mentor offering support to junior and senior designers. I provide resume and design strategy reviews, as well as advice on job applications. Whether it's a quick chat or a detailed consultation.