Haran Amorim

Haran Amorim

Lead Product Designer in Berlin, He/Him


Lead Product Designer, and mentor.
Enthusiastic about photography, books, painting, accessibility, and anthropology.

Work Experience

2022 — Now
Berlin, Germany

• Co-led product and design strategy with Lead Product Manager and Lead Tech to achieve Segment OKRs.
• Fully owned and led initiatives with PM towards a high impact on business and Segment OKRs by collaborating with various teams.
• Led workshops, and design sessions and revamped design documentation to enable effective collaboration between Design, Engineers, and PMs.
• Worked on secondary initiatives and products to ensure business decisions fulfill user needs.
• Mentored other designers and introduced design rituals to promote collaboration and knowledge sharing.

2019 — 2022
Berlin & Lisbon

• Revamped core business Car-sales application for Volkswagen dealership with design and business strategy
• Designed conceptual future connectivity between cars, and smartphones
• Design team Lisbon – recruitment, onboarding, rituals, and design principles
• Hiring, Recruitment, and design onboarding of 6 designers in Berlin
• Creation of Berlin office corporate identity
• Design Lead on Horizontal/chapter in cross-collaboration labs of Volkswagen leading initiates for user and design-centric methodologies in the company

2018 — 2019
Porto, Portugal

• Leveraged extensive expertise to work with a diverse range of digital products and services
• Designed WebApps, iOS apps, and websites for a predominantly American clientele
• Facilitated productive client collaboration through video conferences and weekly presentations
• Demonstrated a steadfast commitment to delivering well-planned and highly desirable solutions
• Skillfully distilled short briefs into complex, user-centered solutions, with an unwavering focus on achieving excellence in all developed products and services.

2018 — 2018
Lisbon, Portugal

• Developed branding project for Santa Casa da Misericordia de Lisboa to create a social hub in Lisbon
• Conducted research, interviews, and analysis to identify brand's voice, motto, and visual identity
• Designed proposal for Casa do Impacto to represent social entrepreneurship and encompass all future players and projects
• Developed inclusive wayfinding system with bilingual words, braille alphabet, and ColorADD system
• Presented final brand proposal and signature (Where we share causes) at final presentation; proud to have participated as UX and Branding designer

2014 — 2017
Joinville, Brazil

• Specialized in developing branding identities, leading graphic projects, managing social networks, and designing user-friendly websites based on wireframes and information architecture
• Used Design thinking methods, including empathy and SWOT analysis, to understand customer needs and create concrete branding strategies for real results


2019 — Now

Experienced mentor offering support to junior and senior designers. I provide resume and design strategy reviews, as well as advice on job applications. Whether it's a quick chat or a detailed consultation.


Accesible x Inclusive Design at Talkmatters
Porto, Portugal